Asaf has been Head of Strategy and Sustainability at the Ministry of Environment (Israel), since 2012. He is currently on leave to study for a doctorate at STEaPP as a Goldman Scholar. He is a graduate of the University of Oxford, a former Weidenfeld Scholar, at Balliol College Oxford, and a Fellow of the Royal Geographical Society.
Asaf pioneered the use of behavioral sciences and practical innovation in national policy design in the Israeli Government. Subsequently he collaborated with the OECD (Green Growth; Innovating the Public Sector), UN DESA (Global Sustainable Development Forum), UNEP, the EU, and Harvard University. He consulted to the Parliament of Finland and to the German Chancellery on sustainability science.
Asaf developed Israel’s Sustainable Urbanism Strategy and Environmental Justice Strategy, subsidizing cleantech initiatives in underprivileged communities to create hundreds of jobs. He edited and co-authored Israel's first-ever book on Measuring Wellbeing, Sustainability and Resilience (2016), authored the national report on The Measurement of Sustainability (2015), and wrote the government's e-Book on Sustainable Urban Development (2015). In addition, he has written and edited a dozen national reports, academic articles, government resolutions, and some thirty-five essays, editorials, working papers and white papers. Prior to joining the civil service, he was a Business Development and Strategy officer in a global clean-tech outfit, for three years.